Marketing

Cost Per Click (CPC) is a pricing model in online advertising where advertisers pay a fee each time a user clicks on their ad. It’s a crucial metric as it directly measures the cost an advertiser incurs for each click on their ad, regardless of whether that click leads to a conversion or not. CPC…

In the rapidly evolving world of digital advertising, navigating through the labyrinth of terms and metrics can be overwhelming. This comprehensive guide is your compass, ensuring a deeper understanding of essential digital advertising terms and how they shape the industry. Foundational Advertising Metrics CPM (Cost Per Mille): What Does It Mean? CPM, or Cost Per…