eCPM, or effective Cost Per Mille, is one of the crucial metrics in digital advertising terms. It’s like a bird’s eye view of how ad revenue rolls in. In simple terms, eCPM measures the estimated earnings from an ad campaign per thousand impressions, making it a handy metric for gauging performance across different ad formats…
Cost Per View (CPV) is a pricing model used in digital advertising, particularly in video campaigns, where advertisers pay for each instance a video ad is viewed or engaged with by a user. In CPV, the view is typically counted when a user watches a specified duration of the video, commonly around 30 seconds or…
“Too Many Redirects” in website terms refers to a situation where a web page enters an endless loop of redirects, preventing it from loading properly. It occurs when a browser encounters multiple consecutive redirection instructions from the server or website, leading to an infinite chain of redirections. Imagine clicking on a link to a webpage,…